GERMAN DESIGN AWARD FOR “GOLDSTADT 250”
The design for the anniversary festival of the “Goldstadt Pforzheim”, developed by fg branddesign, received the “Winner” award at the German Design Award – hosted by the German Design Council. The prize is considered one of the highest design distinctions in the world. It’s goal is to discover and highlight international communication solutions that lead the way. The Corporate Design for the anniversary festival 2017 tells the story of the “Goldstadt” in a striking and memorable way through the use of a look that is based on watch faces and facettes. The communicational means will shape the cityscape during the anniversary year through posters, banners, the web and at events.
Photo (f.l.t.r.): Gerhard Baral (Overall Coordinator, “Goldstadt 250”), Gert Hager (Mayor of Pforzheim), Georgios Simoudis (Managing Director, fg branddesign), Alexander Weber (Deputy Overall Coordinator, “Goldstadt 250”)
INTERNATIONAL DESIGN AWARD FOR KRAMSKI AND BEYERDYNAMIC
fg branddesign received two awards at this year’s International Design Award: KRAMSKI and beyerdynamic were recognised with “Special Mention” award for their outstanding Corporate Design. The international and interdisciplinary award highlights pioneering and groundbreaking design in the fields of architecture, interior, product and graphic design. Submissions were made from 52 countries.
CINEMA AD FOR ANNIVERSARY FESTIVAL “GOLDSTADT 250”
Pforzheim looks ahead at it’s anniversary year with joyful anticipation. In 2017 the city celebrates the 250 year anniversary of it jewellery and watch industry. In time for blockbuster season, fg developed a cinema ad that serves as a teaser for the event.
HIGHEST HONOUR AT THE GERMAN BRAND AWARD
The brand identity of Avantgarde Acoustic received a gold award at this years’ German Brand Award. “We’re very excited about this wonderful recognition for our joint work with fg branddesign” says Holger Fromme, founder and CEO of Avantgarde Acoustic. “In just six years of working together we managed to transform the brand Avantgarde Acoustic from being a manufacturer of exclusive speakers into a sought-after luxury brand around the world. A fascinating development that we’re thrilled about! We value the excellent support in brand development and design and are excited about the upcoming projects.”
FG BRANDDESIGN FEATURED IN “GERMANY’S FINEST AGENCIES 2016/2017”
In it’s ninth edition “Selection – Germany’s Finest Agencies” presents a contemporary selection of top agencies. fg branddesign is happy to be part of this exclusive circle by some of its current projects being featured in the publication.
COMMUNICATION CONCEPT “250 YEARS OF GOLDSTADT PFORZHEIM”
The “Goldstadt Pforzheim” will host a festival celebrating the 250 year anniversary of its watch and jewellery industry in 2017. fg branddesign designed and developed the communicational measures that will shape the city’s appearance in its anniversary year. Based on the principles of watch faces and facets, the Corporate Design tells the story of the “Goldstadt” in an immediate and memorable fashion, staging it across posters and banners, the web, events as well as merchandise and POS communications.
NEW WEBSITE FOR KRAMSKI PUTTER
fg branddesign has been supporting premium golf brand Kramski Putter since 2011, and has now completely redesigned the brand’s TYPO3-based website to turn it into a more effective communications and sales tool. The new site is built around responsive web design and presents the brand portfolio in a very direct way (including an online shop) while also showcasing the Kramski Putter Academy, which is promoted by additional multimedia content in the Player’s Channel area of the site.
AVANTGARDE ACOUSTIC NOMINATED FOR GERMAN BRAND AWARD
The brand image developed for Avantgarde Acoustic by fg branddesign has won a number of design and film awards in recent years. But its nomination for a German Brand Award is extra-special, as this takes into account not only the design but also the long-term brand strategy jointly developed with the customer. fg branddesign is delighted by Avantgarde Acoustic’s remarkable transformation into a highly prized luxury brand – and by the German Brand Awards’ recognition of this success.
BAM DEUTSCHLAND: ACCOUNT WIN AND SPECIAL WEBSITE
One of Germany’s leading construction companies, BAM Deutschland – the German subsidiary of Dutch Royal BAM Group – specializes in planning and erecting large turnkey projects. fg branddesign has been the company’s lead agency since January 2015. As well as creating an image campaign for display on large construction sites, one of the agency’s first major jobs for the company was to design and create a special TYPO3-based, mobile-compatible website to showcase the company’s wide range of projects and services, in great detail but in a fun way. An innovative site navigation concept, smart filters, clear iconography and design language, and major use of architecture and project photos combine to create an impressive website experience sure to enthuse customers and potential applicants equally.
DEXINA CORPORATE DESIGN WINS CO&CO AWARD
Dexina’s brand design won the Selected Award from German corporate design magazine CO&CO. The company’s brand image is showcased in CO&CO’s current “100% black” edition, alongside many other outstanding projects.
CINEMA AD FOR KRAMSKI GROUP
fg branddesign developed and created a cinema ad for Kramski Group’s recruitment campaign. The ad uses graphic animation and consists of a promotional ad plus a follow-up that appeals directly to potential applicants. The ad has been showing in regional cinemas since the release of Spectre, the latest James Bond film, and was also rolled out on social media.
ANNIVERSARY COMMUNICATIONS FOR “250 YEARS OF PFORZHEIM, CITY OF GOLD”
fg branddesign beat 3 other agencies to win the contract for Pforzheim’s “city of gold” anniversary festival in 2017, which celebrates the 1767 founding of the city’s jewelry and watchmaking industry. fg branddesign’s job is to design the communications for the anniversary festival – conveying a wide range of content and appealing to different target groups while also laying the foundations for Ornamenta, a future series of events to be held in Pforzheim during and after the anniversary year.
CORPORATE DESIGN FOR NEW HIGH-END AUDIO BRAND
fg branddesign helped high-end manufacturer Höffner Audio create its brand. As well as establishing the brand’s strategic positioning based on an existing archetype, the agency was also responsible for naming the brand, designing its logo, developing the brand’s guiding principle and visualizing this in the form of its corporate design.
KEYSIGHT FILM PROJECTS IN MALAYSIA AND GERMANY
fg branddesign has been working with leading US measuring instrument manufacturer Keysight Technologies (formerly Agilent Technologies) for five years now, providing support for its global used equipment and trade-in program. To promote these product areas, fg branddesign designed and created two product videos shot at the company’s German headquarters in Böblingen and at its Malaysian production site in Penang, one of the largest worldwide in the industry.
INTERNATIONAL DESIGN AWARD FOR FG BRANDDESIGN
fg branddesign received another award for the brand appearance it developed for Dexina AG. At the International Design Award 2015 the agency received the “Honorable Mention“ award. Amongst this years’ submissions were more than a 1000 projects from 52 countries ranging across various design disciplines.
GERMAN DESIGN AWARD AND SPECIAL MENTION FOR FG BRANDDESIGN
fg branddesign receives two German Design Awards 2015 in the “Excellent Communications Design – Corporate and Brand Design” category. For the Corporate Design of Dexina AG the agency received a “Winner” award. Whilst the nomination for the award itself can be considered a highlight, the actual award expresses the outstanding quality of this project. The jury statement reads: „An appealing, serious design that perfectly conveys the company’s claim “People Changing Business”.
The second award is a “Special Mention” and goes to the product introduction campaign for Avantgarde Acoustic’s speaker “Zero 1”
NEW BRAND APPEARANCE FOR KRAMSKI GROUP
After successfully working together on KRAMSKI PUTTER, fg branddesign was tasked with realigning and maintaining the communicational means of the entire KRAMSKI GROUP. Based on the archetypal positioning the new claim “Perfection needs Personality” was created which guided the redesign of the whole brand appearance.
GLOBAL MESSAGING CONCEPT FOR KEYSIGHT TECHNOLOGIES
In August 2014 the leading test and measurement manufacturer was renamed from Agilent to Keysight Technologies. Alongside this process fg branddesign carried out the redesign of the global messaging for the used equipment and trade-in business.
IF DESIGN AWARD 2014 FOR THE CORPORATE DESIGN OF DEXINA AG
The DEXINA Corporate design, developed by fg branddesign, received an iF communication design award 2014. The iF communication design award is considered on of the most renowned international design competitions for groundbreaking design for more than 60 years.
FG BRANDDESIGN SUPPORTS NEWCOMER-BAND FOR A GOOD CAUSE
The newcomer band “GESTATTEN SIE” delivers their first summer hit with the release of their first single “GERDI”. The best thing about it: 100% of the sales revenues will be donated to the foundation “Artists for Kids”. Reason enough for fg to support the band not without charging any fees: website, video production, print communications, social media marketing all the way down to naming the band – fg branddesign is responsible for all the communicational means of the band.
TWO NOMINATIONS FOR THE GERMAN DESIGN AWARD
Once again two projects by fg branddesign were nominated for the German Design Award 2015: the new Corporate Design for DEXINA AG as well as the product launch of the horn loudspeaker system “ZERO 1” by Avantgarde Acoustic. The German Design Award, German Design council’s premium award, focuses on outstanding and groundbreaking projects form around the world.
NEW CORPORATE DESIGN FOR DEXINA AG
As a service provider in corporate consulting Dexina supports its clients in designing a natural, depoliticized and therefore target-oriented working culture. The communicational challenge for fg branddesign was to find visual means of expression for the unique gravitational field of Dexina. Based on the archetypal position of being “the pure/the idealist” and lead by the new claim “People changing Business” the entire identity of the brand was redesigned.
GOLD FOR FG BRANDDESIGN AT THE WORLD MEDIA FESTIVAL
For the second time a project for the client Avantgarde Acoustic will receive a gold award at the World Media Festival. As one of the renowned international awards in its field the World Media Festival attracts big brands from around the world and awards outstanding solutions in corporate video, web and print for more than 10 years. Gold will be awarded to the product video “Spherical Horns – The technology behind Purity and Performance” which was developed by fg branddesign.
A NEW ERA: LAUNCH OF THE ZERO 1 BY AVANTGARDE ACOUSTIC
Being the first fully active and fully digital horn loudspeaker system, the ZERO 1 marks a new era in high-end audio. At the same time it’s puristic design and the sensational price level make Avantgarde Acoustic, the brand behind the product, appealing to all new target groups. fg branddesign was in charge of the conceptual and creative process of the product communication. This included developing the product’s story, the communication design as well as the design and the implementation of all relevant means such as the product brochure and the web special.
GERMAN DESIGN AWARD 2014 for fg branddesign
fg branddesign is amongst this year’s winners of the German Design Award. The award highlights international top-class design projects in the fields of product and communication design, all pioneering their respective fields. The Corporate Design fg branddesign developed for the brand beyerdynamic was awarded a “Special Mention” by the German Design Council.
Taiwan / Publication
“Top Graphic Design Series” with work by fg branddesign
The book series “Top Graphic Design Series” highlights a selection of highest grade graphic design projects from all over the world. fg branddesign is part of the exquisite publication with a project for the client Avantgarde Acoustic.
Malaysia / Video production for Agilent Technologies
“Agilent Premium Used Equipment” is the brand name for the refurbished product section of the US-based test and measurement manufacturer Agilent Technologies. But what is actually “premium” about these instruments? Why is it worth it opt for used equipment directly from the manufacturer? The video, scripted and created by fg branddesign, provides the answer. The shooting of the video took place in Penang, Malaysia at one of the world’s largest test and measurement manufacturing sites and was directed by fg branddesign on site.
TWO NOMINATIONS FOR THE GERMAN DESIGN AWARD 2014
Just like last year, two projects by fg branddesign were nominated for the German Design Award: the new Corporate Design for the renowned audio brand beyerdynamic as well as the “Smart Notebook” for the world’s premier measurement manufacturer Agilent Technologies. The German Design Award is an international award, focusing on top-class design achievements in the fields of product and communication design. The award is organized by the German Design Council, celebrating its 60th anniversary this year.
FG BRANDDESIGN STARTS OFF WITH THREE NEW CLIENTS IN 2013
In the course of the past six months fg branddesign acquired new clients in the fields of archetypal brand positioning and the related implementation of the corporate design. The high-end-audio brand Mundorf, the stamping technology company Kramski GmbH as well as the project management specialists at Dexina AG will be working with fg branddesign. As the strategic and creative partner fg branddesign will implement and launch the completely redesigned brand identities together with its clients later in 2013.
IF DESIGN AWARD FOR THE AGILENT SMART NOTEBOOK
fg branddesign is amongst the winners of the iF communication design award 2013. Ever since its introduction in 2004 the iF communication design award 2013 established itself as one of the most renowned international awards for breakthrough design. The jury chose award the Smart Notebook, fg branddesign developed for Agilent Technologies.
ALL AVANTGARDE ACOUSTIC VIDEOS ARE NOW ONLINE
The international award-winning videos fg branddesign created for Avantgarde Acoustic are now available through our project portfolio. In addition to the corporate video you will find a product video, highlighting the fascination behind the technology of the horn speakers as well as a project video about the development of the revolutionary XA amplifier series. All three videos succeed in using a unique and focused narrative style to convey and strengthen the brand's promise “Purity meets performance”. fg branddesign was in charge of the idea, the concept, the script as well as the creative direction throughout the implementation.
NEW CORPORATE DESIGN FOR BEYERDYNAMIC
beyerdynamic is among the innovation leaders in the field of professional audio electronics. Based on the archetypal repositioning fg branddesign developed the new brand appearance. Design, photography and copy now clearly express the brand`s determination not to compromise — the principle it focusses on when striving for perfection in sound.
TWO NOMINATIONS FOR THE GERMAN DESIGN AWARD 2013
The German Design Council, in association with the Ministry of Economics, nominated two projects by fg branddesign for the German Design Award 2013: The corporate design for Kramski Putter and the product launch of the XA Amplifier Series. The German Design Award focuses on top-class and ground-breaking design achievements and is considered the German Design Councils premium award.
BRONZE AWARD AT NEW YORK FESTIVALS
fg branddesign was awarded a bronze medal at this year’s New York Festivals. The awarded project is the corporate movie “Purity meets Performance – The voice of Avantgarde Acoustic”. By now the New York Festivals award the best movies and TV shows for more than 54 years. With submissions from over 40 countries it is one of the biggest international TV and movie festivals in the world.
New Corporate Design for INOVAN
The newly developed Corporate Design based on the Archetypal Positioning by fg branddesign is ready to be rolled out across all media. The aim is to put a stronger focus on the brands know-how and project competencies. This is achieved by communicating the brand as a “creative caregiver” through the core idea “Thinking it through right from the start – 360º projects by INOVAN. Some of the core implementations are the high-quality image and product brochures, an ad campaign in special interest magazines, a new exhibition booth as well as a revised website.
SAN FRANCISCO / PUBLICATION
“BIG BRAND THEORY” FEATURING WORK BY FG BRANDDESIGN
“Big Brand Theory presents a discriminating selection of the highest-profile and most clever branding campaigns” – and a part of this fine selection, featuring brands such as Adidas Starbucks, Lacoste or Levi’s, is a project by fg branddesign for our client Avantgarde Acoustic.
FG BRANDDESIGN AMONGST THE WINNERS OF THE 2011 DDC AWARDS
fg branddesign is amongst the winners of this year’s DDC award “Gute Gestaltung 12” in the category of marketing communications. The award has been presented by the DDC (Club of German Designers) for more than 11 years in a row and is considered one of the most renowned design awards. fg branddesign is awarded for the international launch of Avantgarde Acoustics XA amplifier series.
NEW BRAND IDENTITY FOR KRAMSKI PUTTER
In less than 10 years Kramski Putter managed to establish itself as a premium brand within the international golf scene. In early 2011 fg branddesign was entrusted with the task of enhancing the brands strategical and visual sector. Based on the archetypal brand positioning as a “leader” brand and lead by the newly developed claim “Mastering the Green” the brands visual identity underwent a fundamental re-design. The most important implementations were the extensive new website, the image brochure as well as a wide ranging ad campaign in special interest magazines.
FG BRANDDESIGN NOMINATED FOR THE GERMAN DESIGN AWARD 2012
The German Design Award is the country’s highest official recognition in the field of design. The German Design Council awards international first class performances that set tomorrows standards. The German Federal Ministry of Economics and Technology nominated the Avantgarde Acoustic Corporate Design developed by fg branddesign for the German Design Award 2012.
PRODUCT LAUNCH CAMPAIGN FOR THE XA AMPLIFIER SERIES
fg branddesign developed the worldwide launch campaign for the XA amplifier series by Avantgarde Acoustic. The german high-end manufacturer hired the creative team based in Stuttgart to create the entire product related brand appearance. Furthermore fg branddesign developed the complete online and print campaign as well as the puristic yet powerful product video.
FG BRANDDESIGN RECEIVED GOLD AWARD AT THE WORLD MEDIA FESTIVAL 2011
fg branddesign received the gold award at this years World Media Festival in Hamburg. As one of the branches most significant events the World Media Festival awards outstanding projects in Corporate Film, Web and Print on an international level for more than 10 years by now. The awarded project was the Image video for Avantgarde Acoustic developed by fg branddesign.
NEW CORPORATE DESIGN FOR AGILENT REMARKETING SOLUTIONS
The new Corporate Design for Agilent Remarketing Solutions developed by fg branddesign and based on the newly developed archetypal positioning is being rolled out internationally now. The the worlds leading measurement company’s new appearance communicates it’s creative caregiving personality, that relates to the clients financial restrictions and develops solutions for them.
“MASTER OF EXCELLENCE AWARD” AND “AWARD OF MASTER” FOR BEST CREATIVE PERFORMANCE
fg branddesign was awarded with twice during the international Corporate Media Festival ceremony. For their work on “Purity meets Performance – The voice of Avantgarde Acoustic” fg branddesign was given the “Master of Excellence Award”. Furthermore Frank Rösner and Georgios Simoudis received the “Award of Master” – an individual award for best creative performance in the competition. The jury emphasized the exceptionally emotional and authentic portrayal of the people behind Avantgarde Acoustic, as well as the dramaturgic handling of music as an essential element of the video. The festival honors outstanding solutions in Corporate Video-, New Media, Web- and System-Productions since 1990.
September / October 2010
FEATURED IN VARIOUS RENOWNED MAGAZINES AND BLOGS
Over the past few weeks and months our work has been featured in various online design magazines and blogs. Amongst these were some international entities such as: Graphic Exchange, Design in Europe, The Strange Attractor and designworklife. We are very happy about the extraordinarily positive feedback and the worldwide recognition for our work.
NEW CORPORATE VIDEO FOR AVANTGARDE ACOUSTIC
“What’s so special about Avantgarde Acoustic?”
The new corporate video for Avantgarde Acoustic stages the answer to that, by putting the people behind the unique speakers into the spotlight.
fg branddesign was in charge of the idea, the concept, the script as well as the creative management during the implementation. The video was produced by Perlfilm, a Munich based film production company. The Avantgarde Acoustic video will be on display at fairs and showrooms as well as on the internet.
IF DESIGN AWARD 2010 FOR FG BRANDDESIGN
The corporate design for Avantgarde Acoustic developed by fg branddesign has been selected by an international high-level jury out of 1.687 entries from 26 countries to be awarded with the if communication design award 2010. The iF design award is one of the most famous international design competitions and is considered one of the biggest of its kind.
FG BRANDDESIGN NOMINATED FOR THE THE 2011 GERMAN DESIGN AWARD
The German Design Award is the country’s highest distinction in the field of design. It is known as the “Prize of Prizes”. The reason: no other design award sets such strict criteria on entries.
The project “Elke Ulmer – body beauty wellness” by fg branddesign has been nominated for the Design Award 2011 by the German Federal Ministry of Economics and Technology.
NEW BUSINESS: AGILENT TECHNOLOGIES TRUSTS IN FG BRANDDESIGN
Agilent Technologies is the worlds leading measurement company. With an annual turnover of over 4.5 billion dollars the company that emerged ten years ago from Hewlett Packard now leads the market for test and measurement products. The task for fg branddesign is the archetypal positioning of manufacturer certified used instruments and the subsequent development of a comprehensive guideline that conveys the advantages of premium used instruments and the corresponding trade-in-business in an intuitive and convincing way.
COOPERATING WITH HOCHSCHULE PFORZHEIM UNIVERSITY
fg branddesign will be overseeing a project in the Masters degree course “Creative Communication & Brand Management”. During the summer semester four graduate students will develop a marketing concept for our client Avantgarde Acoustic.
The goal is to establish the brand guideline “Purity meets performance” developed by fg branddesign for a wider target group through brand cooperations, events and PR and therefore improve the brand publicity of horn loudspeakers. Avantgarde Acoustic and fg branddesign are looking forward to this cooperation and the results of the graduate students.
CES LAS VEGAS
AVANTGARDE ACOUSTIC INTRODUCES THE NEW BRAND APPEARANCE TO ITS DISTRIBUTORS
The new brand appearance developed by fg branddesign has been introduced exclusively to a small group of international distributors during the CES in Las Vegas. The newly developed brand positioning as well as the image brochure based on it have been received extremely well. A record showing that the “purity meets performance”-theme really hits the brands core and works great internationally.
IF DESIGN AWARD 2009 FOR FG BRANDDESIGN
The corporate design for Elke Ulmer developed by fg branddesign has been selected by an international high-level jury out of 1.290 entries from 16 countries to be awarded with the if communication design award 2009.