FG » FRANKLY GORGEOUS » DISTILLED EXPRESSION OF OUR BELIEF AND ADJECTIVE TO ANY KIND OF SUCCESSFUL COMMUNICATION.
To us, as an agency for identity-driven brand communication, this is the key question. Using this approach, we question every positioning of a brand. We question the development of a conceptual approach and we question every aspect of a visual design as well as the implementation of all of the communicational means. And, just to anticipate any potential suspicion: we don’t ask this question for the joy of it sounding like our first names.
Much rather, the question arises from our firm conviction, that this is what successful communication is all about: frankly – straight forward, honest and explicit and at the same time gorgeous – brilliant, captivating and unseen. To put it more strikingly: frankly gorgeous describes a form of communication that seduces without taking you for a ride.
In oder to achieve this goal and to find a solution that lives up to this standard, we have developed an approach that we’d like to explain to you below.
In terms of strategy “frankly gorgeous” describes the use of tools, that enable us to grasp what’s truly unique about a brand.
Instead of putting our trust in conventional strategic instruments, we deploy one of the most intuitive ways of finding out about one’s personality.
In terms of design “frankly gorgeous” describes the visual expression of the strategically distilled brand identity in both creative and technical ways.
The excellent execution leads to an intuitive and memorable comprehension of a brand in every interaction with the target group.