WE DON’T THINK MUCH OF BRAND PYRAMIDS. OF HEROES, RULERS AND CAREGIVERS ALL THE MORE THOUGH.

FG

» Strategy

FG

» Design

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STRATEGY

ARCHETYPAL BRAND COMPREHENSION

Real personalities are much more than just the sum of their attributes. That’s why we dispense with collections of generic values and thrive for an archetypal comprehension of a brand right from the start. Archetypes are transhistorical and transcultural characters we encountered thousands of times through myths, literature or movies. They help everyone involved, to grasp a brand intuitively and serve as a perfect basis of valuation for a brands visual design at the same time. Would you like further information regarding this topic? Please contact us.

Archetypal model

SERVICES

BRAND DEVELOPMENT

STRATEGY

» Archetypal
   Brand Positioning
» Positioning Workshops
» Development of cross-media
   communicational Guidelines
» Storytelling Concepts

SERVICES

BRAND COMMUNICATION

STRATEGY

» Name Finding
» Claim Development
» Campaign Concepts
» Copywriting
» Storytising (externally)
» Storytelling (internally)

FG BRANDDESIGN

METHOD OF OPERATION

FRANKLY GORGEOUS

» Strategic in content
» Character-defining in design
» Excellent in execution