Storytising / Web Design / Implementation
What makes an Athens based taxi driver go crazy? Why should Mr. Klattensee rather not have messed with a maniot? The answer to these and a lot of other questions can be found at www.attika-geschichten.de.
Based on the archetypal personality “the lover”, this audiobook special was targeting at highlighting the brands promise of absolute expertise, increase the brand awareness and convey the captivation of Greece by using ingratiating and authentic stories full of insider tips. The popularity of the stories went to such extends that a Nuremberg based bookshop even started up fee based readings that were well received and attended.
This project was created in the course of our work for the communications agency Visualis.