Positioning / Corporate Design / Guideline / Implementation
Avantgarde Acoustic is the worlds most renowned manufacturer of horn loudspeakers. The overwhelming sound experience of an Avantgarde Acoustic loudspeaker turned the brand into the leader of the premium audio branch within just two decades. The goal of the cooperation with fg branddesign was to convey this high level of quality through the means of communication. The starting point of the collaboration was the joint positioning workshop in which the management participated as well as employees from product design, sales, development and controlling. The result of this interdisciplinary compounded workshop was the archetypal positioning of the combined characters the creator and the pure. Based on that the development of the communicational guideline “purity meets performance” was carried out.
The implementation of this communicational guideline will start off with with the new corporate brochure and a facelift of the website. Upcoming implementations include the show room (soon to be opened) and the new Avantgarde Acoustic video – a very puristic, yet emotional corporate video that is well received by the brands clients all around the world.