Positioning / Corporate Design / Guideline
beyerdynamic is among the innovation leaders in the field of professional audio electronics. Based on the archetypal repositioning, also implemented by fg branddesign, the new brand appearance was developed.
Design, photography and copy clearly express the brand`s determination not to compromise — the principle it focusses on when striving for perfection in sound. At the same time the modular structure provides a harmonisation across the fields of business (Consumer Audio, Pro Audio, Conference) whilst keeping up the communicational focus.
Photography People: Bernd Kammerer
Postproduction Products: Thomas Vögele
Moods: Toe Adams (www.hello-es.com)