Corporate Design / Storytising / Implementation
The swiss based watch brand Joseph Chevalier Montres SA is specialized on manufacturing premium mechanical watches. Based on the strongly distinctive archetype “the sage” the developed and implemented communications concepts targets a clientele that perceives time consciously. In order to meet high expectations of the brand as well as the clients, the tool of choice was Storytising. Sales-folders, exhibition booth, press, advertisements, displays, product brochures, mailings, website and even handle bags – every element tells its own little story, adjusted to the medium used. The stories tell of people that discover the adventure of time for themselves. They describe what these people experience, what stirs their emotions and what they feel. Each of the time-stories is linked to one hour of the day as well as a mood. The Chevalier watches are always included in the plot as a natural symbol of time for those who understood what time is about and that can live with it contentedly.
This project was created in the course of our work for the communications agency Visualis.