Positioning / Logo / Guideline / Corporate Design
As a service provider in corporate consulting Dexina supports its clients in designing a natural, depoliticized and therefore target-oriented working culture. The communicational challenge for fg branddesign was to find visual means of expression for the unique gravitational field of Dexina. Based on the archetypal position of being “the pure/the idealist” and lead by the new claim “People changing Business” the entire identity of the brand was redesigned. This process included the redesign of the logo and the Corporate Design as well as all relevant communicational means (stationary, website, brochures, etc.).
Photography People: Bernd Kammerer