Logo Design / Implementation / Corporate Design
Falconarius management training is a seminar by targets GmbH consulting. The goal was to position Falconarius as a self contained brand, that addresses top/level management of big companies. Falconarius’ approach to that is already fascinating: “Lead like a falconer!”. Based on this guideline by Kaiser Friedrich II Falconarius management training highlights the potential of falconry-based leadership and moreover gives the participants the ability to hunt using birds during the seminar.
The brands archetypal personality “the sage” and “the ruler” arouse from the archetypal brand positioning and resulted in an appealing visual and textual identity.
This project was created in the course of our work for the communications agency Visualis.