Positioning / Corporate Design / Guideline / Implementation
INOVAN is a manufacturer of complex electromechanical contact parts and components, materials and mechanical fasteners. The companies clients are Global Players from branches such as automotive, communication and electronics and electrical industry. The task was to reposition the brand INOVAN. Based on an archetypal brand analysis the brand was positioned as a “creative and wise caregiver” with a strong communicational focus on the interdisciplinary know-how and the extensive project competency that comes with it. The positioning is expressed through the new Corporate Design and the theme “Thinking it through right from the start – 360º projects by INOVAN”.