KEYSIGHT TECHNOLOGIES REMARKETING

Messaging concept / Logo / Implementation

    Keysight Technologies
    Keysight Technologies
    Keysight Technologies
    Keysight Technologies
    Keysight Technologies
    Keysight Technologies
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    Keysight Technologies
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    KEYSIGHT TECHNOLOGIES REMARKETING

    fg branddesign is carrying out the global communication for the used equipment and and trade-in program of the leading test and measurement manufacturer since 2010. In the course go the rebranding from Agilent to Keysight Technologies the naming as well as the communication of benefits were redesigned in terms of the content as well the visuals to make the overall appearance clearer and more striking. The messaging concept, developed by fg branddesign, covered new program names, logos and claims as well as a new iconography.