Positioning / Corporate Design / Guideline / Implementation
KRAMSKI is the international technology leader when it comes to producing stamped and hybrid parts. The owner-operated family enterprise derives its uniqueness not only from its products, but rather from its exceptional work culture. Consequentially the archetypal positioning resulted in a combination of the “creator” and the “pure”, expressed in the new claim “Perfection needs Personality” and the new Corporate Design. The entirely redesigned brand appearance stages the company’s personality through the use of captivating people- and self-confident product photography, focused typography that takes cues from the stamping process as well as a straightforwardness that matches its character. It includes all relevant communicational means (stationary, website, brochures, employer communication, web campaigns etc.).