PERFECT FACE / PERFECT NAILS

Logo Design / Implementation / Corporate Design

    Perfect Nails / Perfect Face
    Perfect Nails / Perfect Face
    Perfect Nails / Perfect Face
    Perfect Nails / Perfect Face
    Perfect Nails / Perfect Face
    Perfect Nails / Perfect Face
    X projectRepeat projectOverview
    Perfect Nails / Perfect Face
    X

    PERFECT FACE / PERFECT NAILS

    How do you develop a USP from a popular name? Well, it’s pretty obvious: By taking it seriously. Perfect is one the the classic attributes connected to the cosmetics branch. Especially in all the cosmetic studios the term is omnipresent – and so it is at the exclusive studio “Perfect Face / Perfect Nails” in Ulm, Germany. The goal for fg branddesign was to remove the exchangeability of the company’s name and introduce deeper meaning to it. The initial point was the quest for the nature of perfection.

    Perfection originates from a funded know-how and technical precision – and that’s exactly what the work of an exclusive studio is all about. The new Corporate Design is nothing but the visualization of this promise. The grid resembles the structure of the human skin and conveys the studios funded know-how, whereas the clear and precise layout expresses the thoroughness and accuracy the studio puts into their work. Furthermore the color-themes are a handy and aesthetic distinctive feature between the different offerings. At the same time they are a symbol of the studios everyday work by overlaying the skin-grids with lightness and precision.