Corporate Design / Implementation
Polyrack Tech Group is a globally acting developer of individual racks and cases for electronic systems. The performed transfer of the brand into an archetypal character lead to a clear-cut positioning as a hero brand. In order to communicate this positioning the long-term and intensive commitment to sports was expanded to become the brands philosophy. The Corporate Story, the Corporate Design and all the communication measures based on it create the link between the peak performance in sports and business. They point out that either one is about the same character at heart and that it’s this mentality that turns the brand Polyrack into what it is: the hero and leader of it’s branch.
This project was created in the course of our work for the communications agency Visualis.