ELKE ULMER – BODY BEAUTY WELLNESS
Logo Design / Implementation / Corporate Design
Elke Ulmer – body beauty wellness is a small institute for cosmetics and wellness services. The goal of the design brief was the development of a clear and friendly appearance that leaves common wellness stereotypes aside and therefore embraces the individuality of the institute as well as its clients. The theme throughout the communication is the connection of natural beauty and organic products and represents the brands archetypal positioning “the pure”. This theme is being conveyed holistically by the use of various shapes of plants. Furthermore the berry color used in the logo and the graphical illustration of plants links to the naturalness of the active ingredients and innovation found in the institutes methods of treatment.