XA AMPLIFIER SERIES

Logo design / Implementation / Product Launch Campaign

    XA Amplifier Series
    XA Amplifier Series
    XA Amplifier Series
    XA Amplifier Series
    XA Amplifier Series
    XA Amplifier Series
    XA Amplifier Series
    XA Amplifier Series
    XA Amplifier Series
    XA Amplifier Series
    X projectRepeat projectOverview
    XA Amplifier Series
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    XA AMPLIFIER SERIES

    The XA amplifier series is one of the most revolutionary and uncompromising projects of Avantgarde Acoustic. The german high-end manufacturer of horn loudspeakers created an amplifier series that embodies the thrive for purity and performance just as much as their horn speakers do. In the process of building the amplifier the company addressed technical obstacles in a pioneering manner and eventually overcame them.

    The task for the communicational means surrounding the amplifier series was to to convey the radicalness and power of this new product regarding visuals and content. Without leaving the existing Corporate Design aside the brands promise “Purity meets Performance" had to be expressed in a new, product related way. This is achieved through the use of a puristic layout combined with reduced typography and powerful and impressive photography of the product. This combination was carried out through the product brochure, the XA product video, the stand display and a web special within the Avantgarde Acoustic website.

    Postproduction: Thomas Vögele